Why this guide
Wix removes a lot of technical friction, which is perfect for busy teams. The trade-off is control: some advanced tuning is limited, but the essentials are absolutely in reach. Nail those, and you’ll see cleaner snippets and steadier organic clicks without hiring a developer.
TL;DR quick wins
Do these once, then keep them tidy as you publish.
- Set titles (≈30–65) and descriptions (≈70–160) on every important page.
- Keep one H1 per page; use subheads for scannability.
- Use short, readable slugs; 301 redirect old paths when you rename.
- Create topic hubs in the blog and link posts back to them.
- Add a 1200×630 share image per page/post; set OG/Twitter fields.
- Add basic structured data where relevant; validate.
- Connect Google Search Console; submit the sitemap and watch coverage.
These steps alone improve click-through and reduce indexing “gotchas.”
The 30-minute plan (do it once, then maintain)
0–5 min: Indexability & basics
- In SEO Settings, confirm the site is public (no accidental noindex).
- Connect Google Search Console and submit the built-in XML sitemap.
- Spot-check a few pages with “View Source” for robots and canonical tags.
Outcome: search engines can see you and understand the preferred URLs.
5–10 min: Titles, descriptions, H1
- Open your key pages (home, top services/products, strong posts).
- Write human titles that lead with the value, not pure keywords.
- Write clear meta descriptions that promise the outcome.
- Ensure one H1 per page; demote extras to H2/H3.
Outcome: clearer snippets, better CTR from existing impressions.
10–15 min: Clean slugs & redirects
Keep slugs short, lowercase, hyphenated (/pricing, not /Our-Pricing-Page-2024).
When you rename, use the URL Redirect Manager to set 301 redirects.
Standardize www vs non-www; let Wix redirect consistently.
Outcome: fewer 404s, fewer duplicate paths, stronger canonical signals.
15–20 min: Blog structure that scales
- Create topic hubs (category or tag landing pages with a short intro).
- From each post, link back to the hub and to 2–3 related articles.
- Use descriptive post titles and featured images that also work as social previews.
Outcome: clearer topical clusters and better internal discovery.
20–25 min: Social previews (OG/Twitter)
- Set Open Graph title/description and a 1200×630 image for key pages.
- For posts, create a consistent template (brand + topic line).
- Test with a preview tool; adjust if the hook gets truncated.
Outcome: links shared on social look intentional and earn clicks.
25–30 min: Structured data (the essentials)
- For pages that fit, add basic JSON-LD (e.g., Article, FAQPage) where Wix allows it.
- Fill Organization details (name, logo, social profiles) site-wide.
- Validate with a schema tester; fix simple warnings.
Outcome: eligibility for richer snippets and cleaner machine understanding.
Keep it clean going forward (30–60 min when you have time)
Media habits
- Export images at sensible sizes (max ~2560px long edge) and compress on upload.
- Prefer WebP when available; keep hero images lean.
- Always add ALT text that describes the image content.
Navigation & internal links
- Use a shallow navigation—important pages should be one or two clicks from the home page.
- Add 3–5 internal links from high-traffic pages to your key pages.
- Avoid orphan pages; every important page should be linked from somewhere useful.
Apps & performance
- Install only the apps you truly need; remove what you don’t use.
- Be careful with heavy third-party embeds (maps, chat, trackers) on the homepage.
- Reuse design patterns/components to keep the DOM simple.
Outcome: the site stays fast and easy to maintain as content grows.
Troubleshooting (common gotchas)
- Accidental noindex on a template: fix in SEO Settings; re-submit the sitemap.
- Duplicate titles/descriptions: bulk-edit in the SEO panel; keep each page unique.
- Changed slugs without redirects: set 301s in the Redirect Manager.
- Empty tag/category pages indexed: add value or noindex thin archives.
- Social shares show the wrong image: refresh the page’s OG image and re-test.
If something still looks off, check Search Console’s URL Inspection for page-level clues.
Copy/paste checklist
Done? Great. Schedule a 15-minute monthly sweep to keep momentum.
FAQ
Can I do “advanced SEO” on Wix?
You can cover the essentials—titles, descriptions, slugs, redirects, previews, basic schema. Some advanced tuning is limited, but the basics often deliver most of the gains.
Do I need a developer for this?
No. Everything here is doable in the Wix interface. For complex migrations or multi-language setups, professional help can save time.
Will schema guarantee rich results?
No—Google decides what to show. Valid schema simply makes you eligible and clarifies meaning.
How long until I see impact?
Cleaner titles/descriptions can lift CTR fast. Structural changes (links, hubs) compound over weeks.
When should I consider switching platforms?
If you need very granular control over templates, multi-language at scale, custom schema everywhere, or deep editorial workflows, consider a migration. If not, keep compounding wins on Wix. Read When is it time to switch CMS
Final note
Wix gets you publishing quickly. If you consistently handle the basics—clean metadata, tidy URLs, useful internal links, and intentional previews—you’ll earn more from the traffic you already have, without adding technical debt.