SEO Guides & Playbooks
Practical, plain-English guides for website owners. Short reads, copy‑paste checklists, and CMS‑specific tips that help you ship cleaner, faster pages.
WordPress
WordPress + Hello theme speed first
Keep your WP + Hello stack fast and tidy. Caching, images, fonts, schema and clean previews—quick wins you can do today.
WordPress SEO in 30 minutes
A focused, 30‑minute sweep to make your pages clearer, more clickable and indexable—without a full audit.
Hosted CMS
Wix SEO: what’s in your control today
Title/URL hygiene, image handling, and the right settings so Wix works for you—not the other way around.
Squarespace SEO for creatives
Clean titles, share‑ready previews and image hygiene—so your portfolio looks good in search and on social.
Webflow SEO: ship clean structure at scale
Collections, slugs and component hygiene. Keep structure clean as you grow and avoid rework later.
Commerce & more
Shopify SEO: product pages that rank & convert
Make product pages findable and persuasive: titles, descriptions, internal links and preview images that convert.
The Great Privacy Policy Article
A practical, non‑legal guide to consent, CMP choices and clean policy pages, without the jargon.
When to switch CMS: A practical guide
Is your website holding you back? Learn the signs it’s time to switch CMS, from vendor lock-in to low conversions and why WordPress fits 98% of site owners
SEO stuff
My SEO Tool stack
If you are starting to take SEO seriously, this list will save you time and confusion. It shows the exact tools I use to plan, audit, and improve websites
SEO for beginners An Introduction to SEO
SEO for Beginners is a guide that explains what search engine optimization means, why it matters, and how anyone can start improving a website’s visibility with simple, clear steps.
What are broken links? (Fix dead links)
A simple guide to links and SEO. Broken links, also called dead links, make visitors leave and can hurt your SEO. This beginner-friendly guide explains what broken links are, how to fix them, and how to use links the smart way.
H1 vs H2: Proper Headings in Websites
H1 vs H2 is one of the most common SEO questions for website owners. Should you use both, and how? In this guide we’ll walk through best practices so your site is easier to read and more search-engine friendly.
The Website Basics you need to know
Building a website doesn’t have to be complicated. Here’s a plain-English guide to the essentials like domain, hosting, CMS, SEO, and privacy. And why getting the basics right will save you time, money, and frustration later.
Why Size Matters? – on Website Images
Yes, size matters 😉 – not in the way you think, but in how big your website images are. Uploading the wrong size can slow down your site and frustrate visitors-